The Benefits To TRAFFIQ’s New Version Of Online Ad Exchange Posted By Jared Lansky

By Jared Lansky | July 14, 2008

By: Guest Editor
Online ad exchanges have become one of the most popular methods to promote and market your web site today. More and more people are looking for programs and web sites to use for exchanging ads with others. TRAFFIQ just recently launched their latest version of the online exchange of advertisements with many benefits.

The TRAFFIQ Source allows buyers and sellers to quickly get precision buys from quality inventory. There are three simple steps to take care of the entire process. First, the seller can list all of inventory they wish to without any constraints. Then, buyers who find inventory they are interested in can privately contact the seller. Lastly, the buyer and seller negotiate terms and close out the sale.

There are a number of benefits to online ad exchanges. As far as the buyer goes, they can immediately look at the available inventory, can proactively contact publishers, and have the ability to find the exact inventory they need with customization and flexibility.

As for the sellers, the key benefit is being able to list as much or as little inventory as they choose to without any limitations or barriers whatsoever. This increased flexibility is something that you will not find with any other types of online ad exchange.

One of the best features of TRAFFIQ’s new version is the smart tag technology. The smart tag technology has modernized the process of ad trafficking for publishers. It now allows publishers to manage multiple orders using a single ad tag.

This feature also benefits the sellers greatly. The smart tag technology provides sellers with a failover solution. What this does is allow publishers to sell their inventory at its highest market price and then quickly go to its next preferred monetization option.

There are a number of other general benefits to this new version from TRAFFIQ. It is expected to boost the strong appeal to mid-tail publishers that have original content because it will be easier for mid-sized advertisers to find specialty publishers and make purchases. This will allow advertisers to see a better return on ad spend, better conversion rates, and brand enhancement with the publisher’s brand.

If that were not enough, there are also the benefits that are already built into the platform. This includes the brand protection, transparent transactions, no exchange fees and maximizing ROI for buyers. For sellers, there are the benefits of securing the fair market value, the predictable revenue, and the extended reach to more advertisers and active buyers.

All in all, the new version of TRAFFIQ’s online ad exchange is something every buyer and seller should look into. There are a number of different ad exchange programs and companies you can look at on the internet. But this is certainly one that is worth your time

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What Is Mobile Advertising – Jared Lansky Can Explain Exactly What It Is

By Jared Lansky | June 12, 2008

By: Guest Editor
Have you heard of mobile advertising? Many people have but there are still some people that will give you a blank look if you were to ask them what it is. It is not complicated to understand but there is more than one method that you can use for this type of advertising. One person that understands what these methods are is Jared Lansky, he will tell you exactly what it is so you can understand it too.

So, let’s get started. What exactly is mobile advertising and what does Jared Lansky understand that you don’t? Basically, this type of advertising is when you are advertising on mobile phones. The most common form of this type of advertising is text messages. With more than 200 million people having a mobile phone worldwide, this advertising is definitely the next big step for marketing.

Mobile advertising can be best described as follows:

One: Mobile advertising is the first real method of personal advertising. Most people when they get a text message to their phone assume that it is from a friend or family member. So, when you advertise in this method you will be personally engaging yourself with your customers.

Two: It is also obviously new marketing. Mobile advertising can be very confusing when you first start with it but it will eventually get easier. This form of advertising is still in the very early stages and is being discussed all over the world. Many people, including Jared Lansky, love the personal touch that this form of advertising allows them to make with their potential customers.

Mobile advertising means different things to each person. What it means to you will depend on how you use it. Before you decide to use this advertising method you want to make sure that you look at the different mobile advertising providers that are available. The reason this is a good idea is because there are many different advertising solutions available and you want to make sure you get the one that will benefit you the most.

Jared Lansky knows that mobile advertising is the next big marketing tool and you need to understand it too. Mobile marketing will be a popular way to personalize more with your potential customers and it will also be a very effective form of communication with them. So, do yourself a favor and learn all you can about this. That way you can become a part of it now instead of later.

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Jared Lansky’s Tips To Successful Digital Photography

By Jared Lansky | May 25, 2008

By:Guest Editor
Digital photography can be a lot of fun if you know what you are doing. Some people tend to make it far too complicated when some of the best photos are the simplest. Jared Lansky has some tips to help you have success with your photography. After reading this article, you should know exactly how to make the most of your photos.

As mentioned, too many people put too much complexity into their photos. To get the most out of your photos you should keep it as simple as possible. As you become more experienced you can make the photos more complex. But to start with you should keep it as simple as possible.

This includes getting closer to the subject being photographed, shooting up by getting down or shooting down by getting up. By getting closer to the subject you can eliminate a lot of the clutter and put more emphasis on the subject. If you want to eliminate the clutter behind the subject except for the sky, get down low and shoot up. If you want to show the ground, obviously you should get higher and shoot down.

The next tip Jared Lansky wants to inform you of is eliminating anything that has nothing to do with the photo. Much of this will come from editing software after you have taken the photos. If there are colors or objects in the background that take away from the importance of the main subject, eliminate or unsaturated them. This removes any kind of distraction you would have.

The last tip to be aware of is to focus on what kind of picture you want and then stick with it. Try to narrow down what you want to photograph and then focus specifically on this. If you want the outdoors, narrow it down to just flowers or just streams. This can help you look for just that subject as oppose to being all over the place.

Of course you can add to the outdoor theme later, but for that particular photo shoot you need to stick with one concept. It eliminates the distraction of thinking everything is a great picture. With digital photography, you want to have one theme and nothing else to distract the photo.

Digital photography can be extremely enjoyable if you know what you are doing and you come away with the results you had hoped for. But the smallest distraction in a photo can ruin the photography. Following the tips Jared Lansky has for you can help you take brilliant photos you were looking for.

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How To Use Online Advertising To Your Advantage

By Jared Lansky | May 20, 2008

By: Guest Editor
Online advertising according to Jared Lansky is advertising that is different from ordinary advertising because it uses the internet and World Wide Web to deliver marketing messages. He believes that this form of advertising is very efficient in targeting customers. Examples of certain online advertising include banner ads, advertising networks and e-mail marketing, as well as contextual ads on search engine results pages. It even includes e-mail spam.

This type of advertising is very successful because of how many people use the World Wide Web every day. So the real question is how do you buy space for online advertising and how does it work? Well, the three most common ways in which online advertising is purchased are CPM, CPC, and, CPA.

CPM, which stands for Cost Per Impression, is where advertisers pay for exposure of their message to a specific audience. CPM costs are priced per thousand impressions. This means you pay for every thousand clicks. CPC, or Cost Per Click, is also known as Pay Per Click. Advertisers pay every time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market.

Under the Pay Per Click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. Jared Lansky has found that CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.

The last form being CPA, or Cost Per Action advertising, is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner advertisements and the worst type of rate to charge.

Online advertising can be very tricky if you don’t do it right, according to Jared Lansky. It is very important you research which type of add will be best for you and your product. If you use the World Wide Web to your favor, you will make customers aware of your product in no time.

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How To Design a Life of Success

By Jared Lansky | March 29, 2008

Author: Terence Young
Have you ever wondered why some people seem to have it all while others seem to work hard and struggle through existence. If you were to ask those that are successful what was their secret, inevitably every one of them will tell you that their secret was the fact that they had definable and concrete goals of which they pursued with gusto. We’ve all heard this a million times as to how important goals are and yet many of us still fail to utilize this amazing tool at our disposal. Having goals written on paper will actually enable you to empower your life and to design the life you have always wanted.

A great story I heard once was of an 80 year old who in his early 20’s wrote out his life goals. He sat down and wrote them in his notebook and had in all 101 life goals. While he added and removed some during the course of his lifetime he nonetheless always had his notebook of his life goals. As he journeyed through life he would always review his goals consistently and as he completed each goal he wrote a short journal entry of the date and a few notes of what happened.

When he was asked why he was so successful he always referred back to his book of goals and at the age of 80 he had now managed to complete much of his 101 goals that he had. The secret you ask? The secret was merely having definable dream goals written down and having the conviction to review them regularly. By reviewing his goals regularly he was imprinting in his mind what he wanted to focus on, what was most important to him and he would make choices throughout his day that was congruent to what he wanted.

If you want to live a full and successful life then you need to start your own book of goals. By a simple notebook or journal from your local bookstore. Set aside a block of time to sit down and write out every goal you ever want to achieve in this lifetime. You don’t have to be realistic, in fact write your goals as if you were a kid and anything was possible.

You will find that coming up with 101 goals will be harder than you think but stick to it. This is not going to be set in concrete, as time goes by you will undoubtedly remove some goals and add some goals. But the idea of sitting down and writing 101 goals is to challenge yourself to be creative.

Once you have your goals start thinking about them and imprinting them at the forefront of your mind. You will be surprised at how often you come across situations and people that will be able to help you on your path to completing a goal. The universe has a mysterious way of giving you what you want when you actually know what it is.

So get excited and start ticking of each goal as you complete them.

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Learning Happiness: Tips to Increase your Happiness

By Jared Lansky | January 29, 2008

Author: Sara Healy

While cleaning my bookshelf the other day, I found a book, 14,000 Things To Be Happy About. It looked brand new, but the date inside was from years ago. This book sat beside my collection of self-help books, which in contrast were dog-eared, highlighted and clearly used. Holding the happiness book, I wondered why I hadn’t used it. I realized I thought happiness was something fleeting and incapable of improving my life.

Recently, my beliefs have changes as a result of what I’ve learned. I’ve discovered that being happy, contented, and positive are skills, which can be learned with practice and determination. Therefore, I made the decision to start my own journey to learn happiness and have been happily rewarded. Here are a couple of things that I’ve learned on my journey as well activities that have helped teach me more about happiness:

Recognize the hidden happy moments in a day.

When something wonderful happens to us, we usually know we’re happy. It’s the common, everyday moments of happiness that often elude us. One way to change this is by becoming deliberately aware of when we’re feeling happy during the day.

I found an activity that helped me and it might also help you. It’s very simple: Get a notebook or a tape recorder and keep track of any happy moments you notice during your day. By writing them down or recording them, you become aware of these moments that might otherwise have passed by unnoticed.

One such moment occurred for me when I was very late for an appointment and frustrated at getting every red light. As I sat fuming at the latest stop, I noticed a little boy in the school bus next to me making silly faces at people. Watching him made me feel happy. I wrote this moment down. It became one of many happy moments I recorded. How many happy moments are you missing in your day? Try noticing them and see if you find your day is better for it.

Make a conscious shift from negative to positive.

It’s hard to feel happy when you’re focused on the negative. Like a big pimple on our face, what we don’t like can seem to be much more obvious than what we do like. Unfortunately, the more we focus on the negative, the more likely that’s all we’ll see. Changing this means we have to consciously bring more attention to the positive things that happen to us.

This can be done in different ways. You can keep a daily journal of the good or positive things that happened in your day or you can match negative comments you make about your day or yourself with something positive. If you aren’t aware of your negative comments, give a friend or your partner permission to ask you what was positive about your day.

The idea is to focus less on what is went wrong and more on what went right. By bringing attention to positive things that happened to me, I’ve noticed the negative things seem less important.

Bring humor into your day.

There’s nothing like a good laugh or smile to trigger happiness. I like to start my day with a funny video clip. I’ve saved one on my computer about the silly things cats do. As I love cats, this clip always makes me laugh, even though I’ve seen it tons of times. Be creative about this and use whatever makes you laugh, such the newspaper comics, a favorite joke, or a silly picture.

By starting my day with a laugh, I’ve found I feel much happier. In addition, humor can be used again and again during the day, whenever you need a laugh. Try bringing more humor into your day and see if you also feel happier.

Practice, practice and practice some more!

Any new skill requires practice and learning happiness is no different. You have to work at it every day until it becomes part of your daily ritual. Therefore, try the activities I’ve suggested or create your own. Just keep practicing. The payoff is worth it! As you give more attention to feeling happy, you will also increase your overall well-being.

As for me, I look for new ways to keep happiness a constant force in my life. Of course, there are still times I feel angry or sad, and that’s okay. But now, I also pay attention to when I feel happy. I also practice happiness regularly. The book, 14,000 Things To Be Happy About, I found on my bookshelf is now part of that practice. I’m confident it will soon look just as dog-eared, marked up and used as my old self-help books. It’s another step on my journey to learning happiness.

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Three Keys to Leading a Successful Life

By Jared Lansky | October 11, 2007

Author: Jason Osborn

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There are so many opportunities in life but you may not know how to grab a hold on them to make your life successful. The fact of the matter is that success has to be learned. If you want to lead a successful life then the best thing for you to do is start learning and applying everything you can about becoming successful. Here are 3 keys to help you get started.

1. Become a student of success.

One of the best ways for you to do this is to find someone that can be a mentor to you. It’s important to be able to have someone that can teach and guide you in your journey to success. Over the course of your life you will have many mentors and each one will help you in an incredible way.

2. Become someone successful.

Let me explain this one. Get a mental image of yourself in your head being the successful person that you want to be. Then ask yourself what you had to do and who you needed to become to be that successful person you see in your head. Once you know the answer to that question there is only one thing left to do which is to just do it.

3. Don’t quit.

That successful person in your head that you saw had to be someone that didn’t quit even when times got really difficult. Why in the world would you quit anyway? If you quit you guarantee yourself to never be that successful person. Learn to press through the tuff times and be even more successful in the end.

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10 Rules for a Successful Life

By Jared Lansky | October 11, 2007

Author: Andrew Wood
jared lansky, lansky, jared

Why are some people more successful than others? Is it just that some people get all the luck and that’s just the way it is? Or is there more to it? Gary Player the famous golfer once said, “The harder I work, the luckier I get” and I think this statement has a lot of truth to it. I believe that success is a mindset and if I’m right, then that means that anyone can achieve it.

If you listen carefully to people you will notice that they become very adept at providing reasons for their ‘bad luck’. It’s the upbringing, the schooling, the boss, the partner and many other reasons including the fact that there are not enough hours in the day (eh?). I’m of the opinion that these limiting beliefs are a way of avoiding the simple truth; some people just don’t want it enough. It’s a lot easier to sit in your lazyboy chair and proclaim to the world that you didn’t get the breaks, than it is to get up and do something about it.

Now I’m not saying that everyone should want to be the best at everything they do, but I do think that those people who decide to live life in the slow lane forego their right to complain about it. If you really care that much then it’s up to you to change things. Read the rest of this entry »

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