The Basics Of Web Page Analytics

By Jared Lansky | October 18, 2008

In order to further your business and keep track of your statistics, web page analytics is a must.  As you begin to keep track of these statistics, there are several units that you will want to focus on.  By knowing the difference between each of these, you will understand what you are looking for better.

There are a plethora of things you can and may want to keep track of.  For the purpose of this article, we’ll focus on a few areas you definitely want to keep track of.  The first of the five details to focus on is hits and impressions.  A hit is defined as a single request for any item on your web site.  This can include anything from video to audio to word documents.

As a web browser loads a page, it will also load all of the components that are referenced on the page.  A single page load can potentially have several hits.  The purpose of keeping track of your hit count is to manage or monitor the load on your server.  Each hit will represent a single network and numerous hits lets you know your server has to deal with many processes. 

The next thing you want to keep track of with your web page analytics is page views.  Total hits will only provide a rough estimation for the viewer’s experience.  Page hits will tell you the number of hits to pages.  As you load the home page of your site, you register only one page hit.  Page views are far better for analyzing the visitor’s overall experience on your site. 

Downloads play a crucial part to your web site as well.  Downloads you will want to keep track of include programs, archives, zip files or PDF documents that people can download from your site.  It is helpful to have a quick count of the number of downloads you receive from your site.

The last facet to keep statistics on is site visits.  Obviously, you want to understand how much traffic you are generating and where your business is coming from.  It can be difficult to keep track of visits and link requests to particular visitors, but you can formulate a rough estimate.  It allows you to get an idea of how many visits you are receiving over a given period of time.

Web page analytics can become quite complicated as there are a number of things you can keep track of.  Keep in mind the most crucial facets to keep statistics of on your site that are listed in this article.  This will help you with your marketing campaign and your overall business.

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Online Advertising - How Does it Help Your Business Grow

By Jared Lansky | September 11, 2008

By: Naman Jain
Online advertising is the technique of getting your website promoted in the search engines. There are a number of different ways in which a website can get itself advertised on the web. These advertisements work on a two-fold system, number one, they get a website traffic through the various ads that are placed in different positions and second, they enable necessary promotion and generate popularity of the websites amongst the users. They also work as an excellent branding tool for websites.

In order to make good use of Online advertising services, it is essential target your advertising to a certain group of audience. The first thing to remember about Online advertising is that it should first have a specific target audience. This will help in the future planning of the Online advertising procedure. Once, you know who your target audience is you will automatically be able to plan your advertising content, the design, the promotion medium etc. The target audience is normally based on the kind of product that the website is advertising for.

Once the target audience is set, the next task is to, find out how to find them and pull them into your website. One of the most popular technique of advertising in order to attract your target audience, is to place your ads on other websites that are somehow related to your site, and at the same time are also popular amongst your targeted audience. When you have a list of such websites ready, you can plan the different ways in which you are going to advertise on these sites.

There are a number of Online advertising techniques like banner ads, contextual ads, pop-ups and pop-under advertisements, the latest audio- video advertising, graphical ads and so on, which can be used on websites to promote them.

Unlike pay per click advertising which is a search engine marketing technique, Online Advertising might actually take a while before they begin to show results. But this does not mean that they are ineffective and waste of efforts. The success of an Online advertisement completely depends on the way it is advertised. It should necessarily be creative, attractive and definitely catchy in language.

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Tips And Strategies For Effective Online Advertising

By Jared Lansky | August 20, 2008

By: Vanessa A. Doctor
In today’s fast-paced, technology-driven world, online advertising is a a medium of promotion that uses the Internet in delivering potent or wide-reaching marketing approaches that will attract more customers.

One of the examples of online advertising includes banner ads, contextual ads on search engine results pages, advertising networks and e-mail marketing, which sadly also includes e-mail spam.

A definitive result of online advertising is that information and content that are not limited by time or space, as the emerging arena of interactive advertising presents fresh challenges for advertisers who have previously have adopted an interruptive strategy.

How Online Ads Are Purchased

At present, there are three common methods of purchasing online advertising space. These are through the CPM, CPC and CPA modes. In the CPM method (Cost Per Impression), advertisers pay for exposure of their product or marketing message to a specific audience, and these costs are priced per thousand impressions. The M in the acronym stands for the Roman numeral for one thousand.

In the Cost Per Visitor (CPV) format, advertisers pay for the delivery of a Targeted Visitor to the advertisers website. In the CPC, or Cost Per Click method, which is also referred to as the Pay per click (PPC) system, online advertisers pay every time a user clicks on their listing and is redirected to their website. The advertisers do not actually pay for the listing, but only do so when the listing is clicked on.

This system allows advertising analysts to refine searches and gain information about their market. Under the Pay per click costing mode, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.

In the CPA, or Cost Per Action system, advertising is based on performance, and is a common method in affiliate marketing programs. In this advertising scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. According to industry observers, this is the best type of rate to pay for banner advertisements and the worst type of rate to charge.

Useful Tips For Effective Online Advertising

According to advertising veterans, the fundamental logic behind online advertising, is acquiring a better understanding of the experience that customers want, and also in finding ways to improve it. The prime target of Internet advertising is to drive more customers to your Web site, as well as to make them visit your location, increase awareness about your products and services, or make them call about your products or services.

The good thing about employing this method, is that it can be done at a very low cost. In fact it could be totally free, particularly if you advertise by sending out a newsletter or swap links with other sites. In other instances, it is estimated to cost from anywhere between $100 and $3,000 per month to advertise on popular sites, depending on the ad type.

While standard offline advertising is still being used as a method to drive online consumers to Web sites, some companies are now trying online ads like banners, pay-per-click ads and pop-ups. There are also online newsletters, magazines and journals, Web sites, search engines, which are all good avenues for reaching target customers who shop or gather information online.

Whenever you wish to do online advertising, it is imperative that you always keep your ad content concise and clear, as well as try to relate your ad to a basic emotion or situation that is likely be shared by the consumers that you are trying to reach. Simply putting company logo on a banner would not be appropriate enough to get people to click and buy. A good way of enhancing your ad is by adding a message that will register with your target market.

Unlike radio or TV viewers and listeners, online customers are probably already focused on something else and are known to only pay scant attention when your ad appears. This is the main reason why online ads need to have that extra, unique appeal, and should also need to be placed where your target niche will be able to view them. You must be able to properly formulate your ad according to specific demographic aspects such as age, gender, income level, education, hobbies and others.

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Advanced Tips for Advertising Online

By Jared Lansky | August 19, 2008

By: Mark Fortimer
Advertising online is really important for the online business. It is also very effective. You can use different types of online advertising methods to get the desired result.

Place all your online advertisements in a website that has the maximum visitors a day. This is important because more visitors will ensure that you get good numbers of visitors to your website and business through the online advertising program.

Create an ad that is attractive and interesting. People will visit an advertisement if it looks attractive. Use fewer words and fewer images but make it simple and effective.

You can use banner ads for online advertising. This type of profitable advertising online will help you to get more customers for your business. When you are using banner ads do remember to use the best possible website to place your advertisement.

PPC ads can also be another method of profitable advertising online. You have to use the space of the PPC ads effectively to get the maximum result. Use keywords in the ad and make the title and ads attractive.

Ezine Advertising is another online advertising option. You can place the links in the ezines to your website. Email marketing can be another effective online advertising method. In case of email marketing, always create the email advertisement with care not to get it labeled as spam. You can publish a newsletter, to make online advertising for you. If you want to use a newsletter, make it interesting with good content. Send repeatedly after a fixed time with new contents. You can use blog and RSS feed, forums for online advertising. In all of them you have to provide something interesting to the readers to make it effective.

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How to Deal With PPC Advertising

By Jared Lansky | August 17, 2008

By: Moon Loh
Pay per click advertising is definitely not a new word for those who involved themselves in internet marketing. This advertising method is just so common like companies advertise in newspapers, magazine, television and radio to get sales for their companies. Many pay per click providers exist in the market, however the largest network operators are Google AdWords and Yahoo!Search Marketing.

Advertisers who interested in Google AdWords pay per click advertising are advisable to sharpen their AdWords knowledge at the learning center. Google AdWords learning center provides lesson so that advertisers have better idea and knowledge when posting an advertisement.

Keyword targeting is a tricky one. Good keywords lead to good quality score and hence reduce the bid cost. But how Google AdWords determine the quality score? They will actually base on the click through rate, the relevance of keywords, ad text and landing page and other additional factors to determine it. However, the quality score might change from time to time. Hence, monitoring accounts and continuously improve the quality score is needed.

Many people do not understand the system of Google AdWords. They simply ignore the importance of keyword targeting and finally they lost money doing pay per click advertising in Google AdWords.There are some programs that help in keyword targeting. For example, keyword elite and affiliate elite are good paid programs in helping the building of keywords list. Free keywords programs could also be found easily.

It is definitely worth to spend time and effort in keyword targeting as pay per click advertising bring immediate effect and hence lead to immediate sales generating.

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3 Internet Advertising Tips

By Jared Lansky | August 15, 2008

By: Herbert Davies
How Many visitors are you getting to your website on a daily basis? If you do not understand the importance of analyzing your traffic, you may want to check out Google analytics. This is a great way to see where your traffic is coming from. In this article we are going to take a look at the three Internet advertising tips that will help you get more traffic to your website.

1. Is there such a thing as free Internet advertising? The answer to that question from a monetary aspect is yes. There are many different things you can do that do not cost you any money.

For example, you can write an article, include a resource box that has your website address in it, submit your article to a top directory such as Ezinearticles.com, and get traffic from it. All of these things are free to do up to a point.

The thing that you must understand however, is you are investing your time. As you begin to make more money on the Internet your time becomes more valuable. If it takes you one hour to write and submit one article, and your time is worth $20 an hour, then in reality you just spent $20 on article marketing.

2. Therefore it is import and that you spend your time as effectively as possible. Whether you are investing time or money you want to get the greatest return you can on the investment that you’re making. This is where Google Analytics can he come helpful.

When you set up tracking campaign with them, you will learn a lot about the type of traffic you are getting. This will allow you to focus more on the traffic that is the most effective from a time and money standpoint.

3. The last Internet advertising tip we want to give you is that you focus on one form of advertising initially. Learn to master one form of advertising regardless of what it is.

For example, there are people who do extremely well with traffic exchanges. These people know what they are doing because they have taken the time to learn how to properly utilize traffic exchanges to promote their business. The successful Internet marketer masters one form of advertising before taking on another.

This is three Internet advertising tips that can have an impact on your business. The key is to understand what is working when it comes to advertising and promotion, and then to do more of it.

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The Benefits To TRAFFIQ’s New Version Of Online Ad Exchange Posted By Jared Lansky

By Jared Lansky | July 14, 2008

By: Guest Editor
Online ad exchanges have become one of the most popular methods to promote and market your web site today. More and more people are looking for programs and web sites to use for exchanging ads with others. TRAFFIQ just recently launched their latest version of the online exchange of advertisements with many benefits.

The TRAFFIQ Source allows buyers and sellers to quickly get precision buys from quality inventory. There are three simple steps to take care of the entire process. First, the seller can list all of inventory they wish to without any constraints. Then, buyers who find inventory they are interested in can privately contact the seller. Lastly, the buyer and seller negotiate terms and close out the sale.

There are a number of benefits to online ad exchanges. As far as the buyer goes, they can immediately look at the available inventory, can proactively contact publishers, and have the ability to find the exact inventory they need with customization and flexibility.

As for the sellers, the key benefit is being able to list as much or as little inventory as they choose to without any limitations or barriers whatsoever. This increased flexibility is something that you will not find with any other types of online ad exchange.

One of the best features of TRAFFIQ’s new version is the smart tag technology. The smart tag technology has modernized the process of ad trafficking for publishers. It now allows publishers to manage multiple orders using a single ad tag.

This feature also benefits the sellers greatly. The smart tag technology provides sellers with a failover solution. What this does is allow publishers to sell their inventory at its highest market price and then quickly go to its next preferred monetization option.

There are a number of other general benefits to this new version from TRAFFIQ. It is expected to boost the strong appeal to mid-tail publishers that have original content because it will be easier for mid-sized advertisers to find specialty publishers and make purchases. This will allow advertisers to see a better return on ad spend, better conversion rates, and brand enhancement with the publisher’s brand.

If that were not enough, there are also the benefits that are already built into the platform. This includes the brand protection, transparent transactions, no exchange fees and maximizing ROI for buyers. For sellers, there are the benefits of securing the fair market value, the predictable revenue, and the extended reach to more advertisers and active buyers.

All in all, the new version of TRAFFIQ’s online ad exchange is something every buyer and seller should look into. There are a number of different ad exchange programs and companies you can look at on the internet. But this is certainly one that is worth your time

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How To Design a Life of Success

By Jared Lansky | March 29, 2008

Author: Terence Young
Have you ever wondered why some people seem to have it all while others seem to work hard and struggle through existence. If you were to ask those that are successful what was their secret, inevitably every one of them will tell you that their secret was the fact that they had definable and concrete goals of which they pursued with gusto. We’ve all heard this a million times as to how important goals are and yet many of us still fail to utilize this amazing tool at our disposal. Having goals written on paper will actually enable you to empower your life and to design the life you have always wanted.

A great story I heard once was of an 80 year old who in his early 20’s wrote out his life goals. He sat down and wrote them in his notebook and had in all 101 life goals. While he added and removed some during the course of his lifetime he nonetheless always had his notebook of his life goals. As he journeyed through life he would always review his goals consistently and as he completed each goal he wrote a short journal entry of the date and a few notes of what happened.

When he was asked why he was so successful he always referred back to his book of goals and at the age of 80 he had now managed to complete much of his 101 goals that he had. The secret you ask? The secret was merely having definable dream goals written down and having the conviction to review them regularly. By reviewing his goals regularly he was imprinting in his mind what he wanted to focus on, what was most important to him and he would make choices throughout his day that was congruent to what he wanted.

If you want to live a full and successful life then you need to start your own book of goals. By a simple notebook or journal from your local bookstore. Set aside a block of time to sit down and write out every goal you ever want to achieve in this lifetime. You don’t have to be realistic, in fact write your goals as if you were a kid and anything was possible.

You will find that coming up with 101 goals will be harder than you think but stick to it. This is not going to be set in concrete, as time goes by you will undoubtedly remove some goals and add some goals. But the idea of sitting down and writing 101 goals is to challenge yourself to be creative.

Once you have your goals start thinking about them and imprinting them at the forefront of your mind. You will be surprised at how often you come across situations and people that will be able to help you on your path to completing a goal. The universe has a mysterious way of giving you what you want when you actually know what it is.

So get excited and start ticking of each goal as you complete them.

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Learning Happiness: Tips to Increase your Happiness

By Jared Lansky | January 29, 2008

Author: Sara Healy

While cleaning my bookshelf the other day, I found a book, 14,000 Things To Be Happy About. It looked brand new, but the date inside was from years ago. This book sat beside my collection of self-help books, which in contrast were dog-eared, highlighted and clearly used. Holding the happiness book, I wondered why I hadn’t used it. I realized I thought happiness was something fleeting and incapable of improving my life.

Recently, my beliefs have changes as a result of what I’ve learned. I’ve discovered that being happy, contented, and positive are skills, which can be learned with practice and determination. Therefore, I made the decision to start my own journey to learn happiness and have been happily rewarded. Here are a couple of things that I’ve learned on my journey as well activities that have helped teach me more about happiness:

Recognize the hidden happy moments in a day.

When something wonderful happens to us, we usually know we’re happy. It’s the common, everyday moments of happiness that often elude us. One way to change this is by becoming deliberately aware of when we’re feeling happy during the day.

I found an activity that helped me and it might also help you. It’s very simple: Get a notebook or a tape recorder and keep track of any happy moments you notice during your day. By writing them down or recording them, you become aware of these moments that might otherwise have passed by unnoticed.

One such moment occurred for me when I was very late for an appointment and frustrated at getting every red light. As I sat fuming at the latest stop, I noticed a little boy in the school bus next to me making silly faces at people. Watching him made me feel happy. I wrote this moment down. It became one of many happy moments I recorded. How many happy moments are you missing in your day? Try noticing them and see if you find your day is better for it.

Make a conscious shift from negative to positive.

It’s hard to feel happy when you’re focused on the negative. Like a big pimple on our face, what we don’t like can seem to be much more obvious than what we do like. Unfortunately, the more we focus on the negative, the more likely that’s all we’ll see. Changing this means we have to consciously bring more attention to the positive things that happen to us.

This can be done in different ways. You can keep a daily journal of the good or positive things that happened in your day or you can match negative comments you make about your day or yourself with something positive. If you aren’t aware of your negative comments, give a friend or your partner permission to ask you what was positive about your day.

The idea is to focus less on what is went wrong and more on what went right. By bringing attention to positive things that happened to me, I’ve noticed the negative things seem less important.

Bring humor into your day.

There’s nothing like a good laugh or smile to trigger happiness. I like to start my day with a funny video clip. I’ve saved one on my computer about the silly things cats do. As I love cats, this clip always makes me laugh, even though I’ve seen it tons of times. Be creative about this and use whatever makes you laugh, such the newspaper comics, a favorite joke, or a silly picture.

By starting my day with a laugh, I’ve found I feel much happier. In addition, humor can be used again and again during the day, whenever you need a laugh. Try bringing more humor into your day and see if you also feel happier.

Practice, practice and practice some more!

Any new skill requires practice and learning happiness is no different. You have to work at it every day until it becomes part of your daily ritual. Therefore, try the activities I’ve suggested or create your own. Just keep practicing. The payoff is worth it! As you give more attention to feeling happy, you will also increase your overall well-being.

As for me, I look for new ways to keep happiness a constant force in my life. Of course, there are still times I feel angry or sad, and that’s okay. But now, I also pay attention to when I feel happy. I also practice happiness regularly. The book, 14,000 Things To Be Happy About, I found on my bookshelf is now part of that practice. I’m confident it will soon look just as dog-eared, marked up and used as my old self-help books. It’s another step on my journey to learning happiness.

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10 Rules for a Successful Life

By Jared Lansky | October 11, 2007

Author: Andrew Wood
jared lansky, lansky, jared

Why are some people more successful than others? Is it just that some people get all the luck and that’s just the way it is? Or is there more to it? Gary Player the famous golfer once said, “The harder I work, the luckier I get” and I think this statement has a lot of truth to it. I believe that success is a mindset and if I’m right, then that means that anyone can achieve it.

If you listen carefully to people you will notice that they become very adept at providing reasons for their ‘bad luck’. It’s the upbringing, the schooling, the boss, the partner and many other reasons including the fact that there are not enough hours in the day (eh?). I’m of the opinion that these limiting beliefs are a way of avoiding the simple truth; some people just don’t want it enough. It’s a lot easier to sit in your lazyboy chair and proclaim to the world that you didn’t get the breaks, than it is to get up and do something about it.

Now I’m not saying that everyone should want to be the best at everything they do, but I do think that those people who decide to live life in the slow lane forego their right to complain about it. If you really care that much then it’s up to you to change things. Read the rest of this entry »

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