The Benefits To TRAFFIQ’s New Version Of Online Ad Exchange Posted By Jared Lansky

By Jared Lansky | July 14, 2008

By: Guest Editor
Online ad exchanges have become one of the most popular methods to promote and market your web site today. More and more people are looking for programs and web sites to use for exchanging ads with others. TRAFFIQ just recently launched their latest version of the online exchange of advertisements with many benefits.

The TRAFFIQ Source allows buyers and sellers to quickly get precision buys from quality inventory. There are three simple steps to take care of the entire process. First, the seller can list all of inventory they wish to without any constraints. Then, buyers who find inventory they are interested in can privately contact the seller. Lastly, the buyer and seller negotiate terms and close out the sale.

There are a number of benefits to online ad exchanges. As far as the buyer goes, they can immediately look at the available inventory, can proactively contact publishers, and have the ability to find the exact inventory they need with customization and flexibility.

As for the sellers, the key benefit is being able to list as much or as little inventory as they choose to without any limitations or barriers whatsoever. This increased flexibility is something that you will not find with any other types of online ad exchange.

One of the best features of TRAFFIQ’s new version is the smart tag technology. The smart tag technology has modernized the process of ad trafficking for publishers. It now allows publishers to manage multiple orders using a single ad tag.

This feature also benefits the sellers greatly. The smart tag technology provides sellers with a failover solution. What this does is allow publishers to sell their inventory at its highest market price and then quickly go to its next preferred monetization option.

There are a number of other general benefits to this new version from TRAFFIQ. It is expected to boost the strong appeal to mid-tail publishers that have original content because it will be easier for mid-sized advertisers to find specialty publishers and make purchases. This will allow advertisers to see a better return on ad spend, better conversion rates, and brand enhancement with the publisher’s brand.

If that were not enough, there are also the benefits that are already built into the platform. This includes the brand protection, transparent transactions, no exchange fees and maximizing ROI for buyers. For sellers, there are the benefits of securing the fair market value, the predictable revenue, and the extended reach to more advertisers and active buyers.

All in all, the new version of TRAFFIQ’s online ad exchange is something every buyer and seller should look into. There are a number of different ad exchange programs and companies you can look at on the internet. But this is certainly one that is worth your time

Topics: Jared Lansky, About Jared Lansky | Comments Off

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